Lol Creme reflects on his departure from 10cc at their peak, driven by a desire for artistic evolution. He recounts the transition into music video production, where their work caught attention from notable artists. The collaboration with Trevor Horn led to the creation of a unique soundscape for their song, inspired by a decades-old lyric. With innovative filming techniques, they crafted groundbreaking videos, emphasizing visual storytelling through morphing effects, showcasing the artistic synergy between music and visuals.
We made a short video to promote our single An Englishman in New York, and thought the medium was brilliant.
Trevor and his crack team were revolutionising the way records were being made.
The lyrics were stream of consciousness, but we knew we had something special.
We used wipes which meant one face could dissolve into another, creating an entity that didn't exist before.
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