Photo London, celebrating its tenth anniversary this May, is undergoing significant changes under the new leadership of Sophie Parker, its first female director. The fair has cycled through several directors recently, often criticized for its adherence to traditional photographic subjects and the 'Kate Moss Index' measuring supermodel representation. Parker, who rose through the ranks since joining in 2018, aims to reward galleries that take risks and innovate, contrasting with the historical focus on more conventional art styles. Her appointment marks a pivotal moment in the fair's evolution.
"As far as I'm aware, this edition will have no pictures of Kate Moss," says Sophie Parker, the recently appointed director of Photo London.
"We all know about the Kate Moss Index," Parker says. "We are trying to reward galleries that take risks."
The timing was right for both Sophie and the fair to take the next step and we are delighted that one of our own is leading us so brilliantly into this landmark tenth edition.
Parker has not run a fair before. She joined Photo London in 2018 as its gallery development manager, progressing to associate director before being appointed as the fair's first female director last year.
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