Live selling: the next big hustle sweeping Europe
Briefly

Whatnot, a livestream auction app founded in 2019, has gained traction among independent resellers and small retailers for quick sale transactions. Unlike traditional platforms, sellers showcase items through live video, allowing for real-time bidding and interaction. The startup recently raised €233 million in funding, elevating its valuation to nearly $5 billion, and witnessed substantial growth following TikTok's temporary suspension in the US. This year saw a significant rise in new sellers and first-time buyers in both the UK and North America, demonstrating the app's appeal and potential.
The Californian startup Whatnot has emerged as a game-changer for independent resellers, enabling them to sell items quickly through engaging livestream auctions.
Instead of writing detailed descriptions, resellers are leveraging livestream video auctions on Whatnot, significantly reducing the time and effort needed to sell products.
Read at TNW | Fintech-Ecommerce
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