Lauren Mason's experience volunteering at a festival changed her life's direction. Faced with the sight of thousands of abandoned tents at Creamfields, she realized the massive waste problem within the festival culture. Inspired by her mother’s sewing skills, she aimed to repurpose the material. After her TikTok documented the waste went viral, she co-founded Retribe with Benjamin Harman, focusing on upcycling discarded tents into various functional items, thereby promoting sustainability and awareness about waste in the festival scene.
Mason's initiative to collect and upcycle abandoned tents at festivals has transformed waste into unique items, inspiring sustainable practices among festival-goers.
With 250,000 tents trashed yearly at festivals, Mason realized the impact of her project and the potential to influence a culture of sustainability.
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