"They're a little bit more visionary. They bring a lot of experience to the project and they've worked in Glendale before, so they were the top candidate. City staffers and a committee overseeing the redevelopment project recommended that the agency hire Cooper over two competing firms because it has promised to develop a long-range and illustrative plan of what the project area may become."
"Unlike the downtown strategic plan--which identified areas best suited for certain types of business, residential and public development but left much leeway for the city and property owners to improvise--the San Fernando road document will set down specific areas where industrial facilities, medical buildings, transportation-related projects and other developments can be built."
"City officials hope the master plan may be an economic catalyst for the San Fernando Road area, which has shown virtually no signs of redevelopment activity since the project area was adopted in December, 1992. The area is a hodgepodge of industrial companies, auto repair shops, ethnic markets, salvage yards and various other businesses."
The Glendale Redevelopment Agency contracted Cooper, Robertson & Partners, a New York planning firm, to develop a master plan for the San Fernando Road corridor redevelopment area. The firm was selected over two competitors, including one with a lower bid of $113,000, based on its visionary approach and prior experience with Glendale's downtown strategic plan. The San Fernando Road area, adopted as a project zone in December 1992, remains largely undeveloped, consisting of industrial companies, auto repair shops, ethnic markets, and salvage yards. Unlike the downtown plan that provided general guidelines, this master plan will designate specific zones for industrial facilities, medical buildings, and transportation projects. The nine-month project aims to serve as an economic catalyst while providing information on current and future land costs.
#urban-redevelopment #master-planning #zoning-and-land-use #economic-development #glendale-california
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