The Big 12 has extended commissioner Brett Yormark's contract through 2030 in recognition of his effective leadership since 2022. His notable achievements include securing a lucrative television deal and overseeing conference expansion. Yormark's mantra of the Big 12 being 'open for business' captured his proactive approach, leading to four new schools joining the conference. His leadership also included enhancements to championship events and a first-ever football pro day, showcasing his commitment to elevating the Big 12's profile in collegiate athletics.
Yormark has led significant changes in the Big 12, including a new television deal and expansion, reinforcing his vision for a modernized conference.
His proactive negotiations secured a six-year, $2.28 billion television deal, positioning the Big 12 strategically in comparison to struggling conferences.
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