Businesses in the UK are entering a summer slowdown, but social media marketing should continue without winding down. June brings fresh social media trends that can help brands connect with audiences through viral sounds and relatable formats. One trend uses the slang phrase “the saxophone’s getting louder” to signal impending disaster, allowing brands to humorously ignore obvious chaos in favor of promoting products or services. Another trend, “That’s my why,” centers on sharing personal reasons for doing things, including founder origin stories and employee humor about what defines their “why.” These trends offer practical ways to create engaging content that resonates with viewers.
"The start of the summer slowdown has well and truly begun for businesses in the UK. And while we don't know whether the good weather will stick around for much longer, your social media marketing shouldn't wind down. But among the endless content around the UK's latest heatwave and summer must-haves, the move into a new month has brought plenty of fresh trends for businesses to snap up and include in their own marketing strategies to better connect with their audience."
"The term "the saxophone's getting louder" might be confusing if you're not familiar with Internet slang. But put simply, this means that an impending disaster or a bad situation is coming. However, even when inevitable doom is fast approaching, we all know someone - maybe even ourselves - who would prioritise something materialistic or unimportant instead of addressing the situation. This is something the trend plays on, and businesses can use it to promote products or services by humorously ignoring obvious chaos in favour of something that their brand offers."
"We all have a reason for doing what we do, such as starting a business , taking on a new side hustle , or just showing up for work every day. But whether it's something humorous or more deep, this trend is all about sharing those reasons. For businesses, this trend can be a way for founders to share the story behind why they launched their venture - like finding a gap in the market or a personal story that sparked an idea - or leaning into humour with employees sharing that it's their favourite colleagues that define their "why"."
Read at Startups.co.uk
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