Significant advancements in AI models are expected by 2025, leading to a shift in how marketing operates. OpenAI is predicted to maintain its competitive edge with major breakthroughs, especially in reasoning during inference. The introduction of new models like Orion may contribute to this transformation, potentially qualifying as basic AGI. AI agents are anticipated to become a central focus for technology companies, enabling capabilities such as market research and strategic recommendations, thus reshaping marketing practices and resource allocation.
OpenAI isn't slowing down. And by the end of 2025, I'm convinced they'll be even further ahead of the competition, especially for power users who need the absolute best performance.
What I'm seeing isn't just incremental improvement; it's a complete phase change. After countless hours testing ChatGPT against Claude, Gemini 2.0, and similar AI competitors, I'm convinced 2025 will be the year AI goes from 'cool tool' to 'fundamental infrastructure.'
As he put it, every major company - Google, OpenAI, Anthropic - will be talking about agentic workflows and tool use. By year's end, you'll have agents that can go off and do market research, come back with slides, and show you the best strategy for approaching a market or customer segment.
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