"Full CGI advertising remains the gold standard when brands want complete control over how their products look and feel. Unlike live-action shoots, CGI isn't limited by physical locations, lighting conditions or production logistics. You can design the exact environment, mood and style you want, and reconstruct it perfectly across different markets. Full CGI truly enables brands to balance realism with imagination, showing products as close to real as needed while surrounding them with fantasy environments that reinforce brand positioning and emotional perception."
"For product-focused brands-such as technology or beauty brands, for example-CGI often delivers visuals that are not just realistic, but better than reality. It's also frequently more cost-effective than traditional shoots once you factor in costs for travel, reshoots, studios, props and global adaptations. Most importantly, CGI assets are reusable. A single production can power multiple campaigns, formats and platforms over time."
AI-generated visuals, full CGI and mixed reality campaigns have become mainstream across brands, including traditionally conservative ones. Many brand leaders face confusion about which production approach fits specific goals. The right production choice depends on objectives such as speed, scale, control and impact. Full CGI provides total creative control, unlimited environments, reproducible assets and premium visual quality. CGI can balance realism and imagination, often producing product visuals that surpass reality and becoming cost-effective once travel, reshoots and global adaptations are factored in. CGI assets are reusable across campaigns, formats and platforms. CGI advertising tends to deliver consistent engagement rather than explosive reach.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]