"Whether you're excited to watch the Seahawks and Patriots face off or you're just going to a Super Bowl party for the food, we can all agree that the big game showcases some of the best commercials of the year. The country's biggest brands pull out all the stops to craft the most eye-catching, entertaining, and memorable promotions their marketing departments can muster. Obviously, our favorite advertisements were all about food."
"Super Bowl 2026 saw a number of celebrities endorsing household food brands, with collaborations that had us stanning all night long. Featuring the likes of Jon Hamm, George Clooney, and Scarlett Johansson, companies including Lay's, Ritz, and Grubhub all vied for America's attention. Some commercials managed to get their message across with heartfelt themes, while many went for a comedic approach; however, not every ad was a touchdown."
Super Bowl 2026 featured numerous food commercials that leveraged celebrity endorsements and high-production concepts to capture viewers' attention. Celebrities such as Jon Hamm, George Clooney, and Scarlett Johansson appeared in spots for brands including Lay's, Ritz, and Grubhub. Commercial tones ranged from heartfelt themes to broad comedy, and campaign effectiveness varied across the slate. The commercials are presented in a ranked recap from least favorite to best. Bosch's "The More You Bosch" starring Guy Fieri ranked lowest; Fieri interacts with appliances and power tools, transforming his persona, but the execution fell short of a classic Super Bowl food spot. A Nerds commercial opens with Andy Cohen poolside enjoying Nerds candy.
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