"TV has a unique superpower: helping small and medium-sized businesses punch above their weight and reach audiences they'd never normally get in front of. B Corps have authentic stories worth shouting about, and Channel 4 loves nothing more than telling stories that spark change. There are incredible purpose-driven brands nationwide, and this opens the door for more of them to grow bigger."
"The initiative, delivered in partnership with B Lab UK, the non-profit behind the UK's growing B Corp movement, is designed to help sustainable businesses dramatically expand their visibility by reaching millions of viewers across Channel 4's broadcast and streaming platforms. Five winners will be selected to receive advertising packages designed to showcase their businesses and promote the wider B Corp movement."
Channel 4 Sales has launched the second year of its B Corp competition in partnership with B Lab UK, providing certified UK B Corporations with access to £600,000 worth of national television advertising airtime. The initiative aims to help purpose-driven businesses reach millions of viewers across Channel 4's broadcast and streaming platforms. Five winners will be selected based on their commitment to social and environmental performance, transparency, and accountability. The competition reflects Channel 4's commitment to using advertising as a catalyst for positive change while enabling smaller businesses to compete effectively with larger brands. Television advertising provides emerging brands with unique opportunities to scale visibility and credibility in the national marketplace.
Read at Business Matters
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