"Coca-Cola's holiday trucks are coming - but thanks to AI, they're causing some viewers to double-take. This week, the soda giant unveiled three ads that will form part of its 2025 holiday campaign. One of the ads - an AI-generated remake of its iconic 1995 "Holidays are Coming" spot - has some glitchy inconsistencies. Look closely, and you'll see the famous Coca-Cola trucks appear to change shape as they roll through the festive village."
"Coca-Cola's wobbly Christmas trucks highlight one of the biggest shortcomings of generative video models: the tech often struggles to maintain the consistency of characters and objects between multiple shots. Many systems generate video on a frame-by-frame basis without maintaining a strong memory of prior scenes, resulting in temporal drift - although some newer models claim to have solved this problem. The lack of continuity is often one of the biggest giveaways that a video is inauthentic."
Coca-Cola unveiled three holiday ads for 2025, including an AI-generated remake of its 1995 "Holidays are Coming" spot. Viewers noticed glitchy inconsistencies: the Coca-Cola trucks appear to change shape and to gain or lose wheels between shots, and a scene suggests a possible collision with onlookers. The visuals expose a common limitation of generative video models: temporal drift from frame-by-frame generation that fails to preserve object and character continuity. Marketers are adopting AI to speed production and cut costs, but concerns include job losses, declining ad quality, and consumer aversion to AI-generated ads. The studio defended using AI rather than waiting for it to be 100% ready.
Read at Business Insider
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