"The 'baby and child skincare market' is expected to reach $380 million in market volume by 2028, indicating a significant shift in children's play preferences towards skincare."
"The Italian Competition Authority is investigating Sephora and Benefit Cosmetics for their 'insidious marketing strategies' that target young girls, including the use of very young micro-influencers."
"Some brands, like Rini, are criticized for selling products like a 'youth-sized bunny sheet mask' and using child models, which raises ethical concerns about marketing to children."
"The Entertainer, a children's toy shop, faced backlash for selling skincare products among toys, highlighting the normalization of skincare in children's lives."
Children are now engaging in skincare routines, moving beyond traditional toys to products like toners and serums. This trend has led to a projected $380 million market for baby and child skincare by 2028. Critics argue that the beauty industry exploits young people's insecurities, fostering a dependency on cosmetics. Investigations into companies like Sephora highlight concerns over marketing strategies targeting vulnerable youth. Brands are criticized for using child models and appealing packaging to promote skincare products to children, raising ethical questions about their practices.
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