"Jersey Mike's is bringing a new face to the table - and he's no stranger to sports fans. The sub sandwich chain, ranked #2 on the 2025 Franchise 500, has tapped Eli Manning, the two-time Super Bowl MVP and longtime New York Giants quarterback, to star in its first-ever NFL campaign. The move, delivered with a wink, playfully benches actor Danny DeVito, who has served as the brand's celebrity frontman for the past three years."
"The campaign signals a new era for Jersey Mike's, which has been steadily growing from a regional favorite into a national powerhouse. With a recent majority investment from private equity firm Blackstone and a new partnership as the "Official Sub Sandwich Sponsor of the NFL," the company is seizing the moment to expand its reach. Manning's arrival as the brand's latest spokesperson underscores its strategy: Use humor and star power to build deeper ties with sports fans while continuing to scale on a global stage."
"The new ad introduces Manning as Jersey Mike's newest spokesperson - only to have DeVito crash through the roof like a superhero and accuse him of stealing the spotlight. The spot highlights the contrast between the 6'5" quarterback and the 4'10" actor, leaning into their banter as they go nose-to-nose. The video, titled, New Spokesperson, is a lighthearted way of ushering Manning in as the new face of Jersey Mike's while keeping DeVito in the mix, bridging the brand's past and future."
Jersey Mike's has tapped Eli Manning as the star of its first NFL campaign and new brand spokesperson while keeping Danny DeVito involved in ads. The chain sits at #2 on the 2025 Franchise 500 and recently secured a majority investment from Blackstone alongside a partnership as the "Official Sub Sandwich Sponsor of the NFL." The campaign leans on humor and the contrast between Manning and DeVito to strengthen ties with sports fans. The effort aims to translate regional popularity into broader national and global expansion while bridging past branding with a new era.
Read at Entrepreneur
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