"A small business lives or dies by the quality of its enquiries. Shops, trades, agencies, clinics, and service firms all rely on the flow of people who are actively seeking to engage in conversation. A landing page exists at the centre of that exchange. Done well, it becomes the most efficient route for turning a visitor into a lead. Done poorly, it becomes a revolving door of wasted clicks, rising costs, and lost opportunities. This is why so many companies running ads eventually reach the same conclusion. The ads are rarely the problem. The landing page is."
"A landing page is not the same as a homepage, nor is it a general product page. It's a focused destination built for one purpose. That purpose might be booking a consultation, sending an enquiry, downloading a guide, or signing up for a call. Every element on the page should support that singular outcome. When someone arrives, they should understand within seconds what the business offers, why it matters, and what they need to do next."
A landing page should be a focused destination built to achieve a single outcome, such as booking a consultation, sending an enquiry, downloading a guide, or signing up for a call. Every element should support that outcome and make the next step obvious within seconds. Clear, benefit-oriented headlines and concise copy reduce cognitive load and answer unspoken objections. Overloading the page with unrelated company information dilutes relevance. Slow load times create friction and lower conversions. Visitors arrive with limited patience and low loyalty, so relevance, clarity, layout, and speed are critical to capturing enquiries.
Read at London Business News | Londonlovesbusiness.com
Unable to calculate read time
Collection
[
|
...
]