"Great copy doesn't start with writing; it starts with understanding who you are writing for. To create high-converting assets, you must tap into your customers' specific pain points, fears, motivations, and desires. When interviewing clients, you need to move past surface-level answers. Audrey Chia recommends asking specific questions to uncover their emotional state: "What are you actually most afraid of?" "What is stopping you from taking action?""
"Instead of manually taking notes, you can use AI to streamline this research process. Use AI note-taking tools like Fireflies or Sybil during client calls to transcribe conversations automatically. Once you have these transcripts, feed them back into an AI tool like ChatGPT. Ask the AI to act as an expert content strategist and extract the common insights and golden threads across your interviews. Look for specific, emotional language rather than surface-level problems."
Begin copywriting by deeply understanding customer pain points, fears, motivations, and desires. Move beyond surface-level answers during client interviews by asking probing emotional questions like “What are you actually most afraid of?” and “What is stopping you from taking action?”. Use AI note-taking tools to transcribe calls automatically and feed transcripts into AI models such as ChatGPT. Instruct AI to act as a content strategist to extract common insights, patterns, and golden threads across interviews. Focus on clients' specific emotional language, frustrations, and motivators. Use those raw insights to craft messaging that authentically represents the brand and converts.
Read at Social Media Examiner
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