Justin Bieber is expanding SKYLRK into soccer-focused athletic apparel and lifestyle design. A concept bench hinted at furniture interest before the brand shifted to soccer. Instagram teasers showed a collaborative jersey set with adidas Football and a light blue jersey bearing both SKYLRK and adidas branding. A pastel pink and cream cleat-inspired shoe preview blended fashion-forward styling with sport-ready function, targeting athletic-lifestyle demand. Organic clips of Bieber and friend Bakar kicking a ball with unreleased SKYLRK shoes emphasized authentic moments over polished campaigns. The adidas collaboration and visuals signal SKYLRK's move beyond footwear into full athletic apparel while tapping global soccer enthusiasm.
Justin Bieber is proving that his creative reach goes far beyond music. Fresh off the success of his new album SWAG, the global superstar is leaning deeper into his design ambitions with SKYLRK, his lifestyle-forward brand. After teasing fans with a sleek concept bench that hinted at a possible expansion into furniture design, Bieber has now shifted focus to the world's most popular sport: soccer.
Last month, Bieber previewed a new footwear model that immediately caught attention. The pastel pink and cream cleat-inspired silhouette felt both fashion-forward and sport-ready, tapping into the growing demand for athletic wear that doubles as lifestyle gear. Far from a one-off teaser, Bieber reinforced the concept in a recent Instagram post featuring fellow artist and friend Bakar. The two were seen kicking a ball around, with Bakar sporting the unreleased SKYLRK shoes.
The most striking reveal came in the form of a collaborative kit between SKYLRK and adidas Football. Bieber's Instagram story showcased a light blue jersey emblazoned with both SKYLRK's signature branding and adidas' iconic Three Stripes. Paired with sleek black pants featuring both logos, the teaser makes it clear that SKYLRK is moving beyond footwear into full athletic apparel. The collaboration hints a
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