""The Monopoly promotion, first introduced in 1987, became a marketing phenomenon, offering customers the chance to win prizes ranging from free meals to houses, cars, and million-dollar cash jackpots. However, from 1989 to 2001, the game was marred by a vast conspiracy led by Jerome P. Jacobson, a security officer who managed the distribution of winning pieces. Jacobson, known as "Uncle Jerry," systematically stole high-value game pieces and distributed them to a network.""
""The return of Monopoly in 2025 comes with extensive security upgrades: customers will now collect and redeem both physical peel-off stickers and digital pieces, but all pieces must be scanned and tracked through the McDonald's app, where new safeguards and independent audits are in place. Players can win a range of prizes, including: $1 million cash A 2026 Jeep Grand Cherokee Limited One million American Airlines miles Dream vacations $10,000 Lowe's shopping sprees "}],"
McDonald's will relaunch Monopoly in the United States on October 6, 2025, after the McMillions scam. The promotion began in 1987 and once offered prizes from free meals to houses, cars, and million-dollar jackpots. Between 1989 and 2001, Jerome P. Jacobson, a security officer, stole high-value pieces and funneled prizes to a criminal network, costing McDonald's $24 million before the FBI uncovered the scheme. The 2025 return adds security upgrades: physical peel-off stickers plus digital pieces that must be scanned and tracked through the McDonald's app, supported by new safeguards and independent audits. Prizes include $1 million cash, a 2026 Jeep Grand Cherokee Limited, one million American Airlines miles, dream vacations, and $10,000 Lowe's shopping sprees.
Read at Fortune
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