New year's resolutions - How the marketing industry can change its ways in 2026

"Marketers are urged to be bolder, braver, and more imaginative, emphasizing the need for creativity to reclaim its essential role in marketing strategies."

"Engaging the C-suite effectively is crucial for marketers, as it allows for better alignment of marketing goals with overall business objectives."

"Data, measurement, and personalization must evolve to meet the changing demands of consumers and the marketplace, ensuring that marketing remains relevant."

"Marketers are encouraged to raise their game and impact by adopting innovative approaches that challenge traditional marketing practices."

In 2026, marketers are encouraged to embrace boldness and creativity. The focus should be on reclaiming creativity's importance, improving engagement with the C-suite, and evolving data, measurement, and personalization strategies. Marketers are urged to enhance their performance and influence through innovative approaches and insights. The call to action emphasizes the need for a transformative mindset in marketing practices to achieve greater effectiveness and relevance in the industry.

Read at The Drum