"Brady, who was at the NHL's Winter Classic in Miami on Friday between the NY Rangers and Florida Panthers, was asked if he could sign one NHL player to his performance apparel company Nobull, who would it be? "You know, I talked to this kid Matthew," Brady said on the Nobull Instagram account. "This young guy. He kind of has that eye of the tiger - that look I always had. Matthew Schaefer. You heard of him? That's who I want.""
"Nobull, founded in 2014 by Marcus Wilson and Michael Schaeffer, merged with Brady's TB12 and Brady Brand in 2024, with Brady as the face of the company. You may have also seen Dwayne "The Rock" Johnson, often wearing Nobull's apparel in his workout videos. For a player of Brady's standing in the world of sports to say he sees a lot of him in Schaefer is music to Islanders' fans' ears."
Matthew Schaefer drew major attention after a standout performance against the Toronto Maple Leafs, attracting praise from Tom Brady. Brady, attending the NHL Winter Classic in Miami, said he would sign Schaefer to Nobull and described Schaefer as a young player with 'that eye of the tiger' and a look Brady recognized. Nobull, founded in 2014, merged with Brady's TB12 and Brady Brand in 2024, with Brady as the company's face. Dwayne 'The Rock' Johnson often wears Nobull apparel. Brady's seven Super Bowl rings underscore his clutch reputation, a trait seen in Schaefer during 42 rookie games. A Nobull collaboration could boost marketing for the player, the Islanders, and the NHL.
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