"Today marks the start of the Year of the Fire Horse, which in Chinese tradition is all about action, boldness, and taking on new challenges. And what better way to celebrate a year that should be full of red hot, blazing energy than with a hand-crafted cowboy hat from Stetson? The color? Red, of course. The company, started by John Batterson Stetson in 1865, invented the cowboy hat. Today, it's still known for embracing the spirit of the West with its quality hats, boots,"
" And to mark the year of intensity, which hasn't happened in 60 years, the brand is partnering with Gold House to turn an iconic cultural item-the cowboy hat-into a modern-day crown fit for 2026. A good year to celebrate and support Asian-Pacific founders The partnership is all for a good cause, too. The one-of-a-kind hat, handcrafted in Texas, will be auctioned off (specific details about the auction are forthcoming),"
The Year of the Fire Horse emphasizes action, boldness, and new challenges, and the celebration centers on a red, handcrafted Stetson cowboy hat. Stetson, founded by John Batterson Stetson in 1865 and credited with inventing the cowboy hat, is partnering with Gold House to reinterpret the cowboy hat as a modern crown for 2026. The unique hat is handcrafted in Texas and will be auctioned, with all proceeds directed to the Gold House Foundation. Funds will support Asian-Pacific culture and entrepreneurs, aligning the partnership with efforts to celebrate and uplift Asian-Pacific founders.
Read at Fast Company
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