"TikTok is launching new Travel Ads, powered by its advancing AI ad targeting models, which are designed to help travel marketers tap into its highly engaged, aspirational audience, by showcasing relevant offers and options in-stream. TikTok's new Travel Ads will give travel marketers another consideration for their promotions, with advanced targeting options that will utilize the platform's interest signals to reach the most engaged audiences in the app."
"The idea is that travel marketers will be able to upload their info, and let TikTok's ad system find the most relevant offers for each user, and showcase those in-stream. TikTok's Travel Ads will come in three formats: Single Video Catalog Video Carousel: Single Video Using TikTok's evolving AI targeting tools, travel marketers will be able to upload variations of each, which will then be shown to users based on their interests."
TikTok is launching Travel Ads powered by Smart+ and advancing AI ad targeting to help travel marketers reach a highly engaged, aspirational audience in-stream. The solution uses a catalog-based performance approach that enables travel brands to automatically promote hotels, flights, and destinations at scale with personalized, catalog-integrated creatives. Travel Ads will be available in three formats—Single Video, Catalog Video, and Carousel—allowing marketers to upload creative variations that AI matches to users based on interest signals. Ads include pop-up cards two seconds into playback to facilitate bookings, and TikTok reports 84% of users watch travel content monthly.
Read at www.socialmediatoday.com
Unable to calculate read time
Collection
[
|
...
]