Top 3 reasons brands should use OOH to reach value-conscious consumers for back-to-school

"68% of BTS consumers are value / savings driven this season. But what's more, these very consumers are looking to out-of-home (OOH) ads to show them where they can get the biggest bang for their BTS bucks. OOH can help brands connect with BTS shoppers no matter where they are this summer, and that's key because travel this season isn't just heating up, it's on fire."

"OOH media can help brands reach consumers whether they're vacationing by car or by plane. 79% of people say they'll drive to their destination, and those who travel in and around the 28 U.S. markets that we operate in will surely see Clear Channel Outdoor (CCO) roadside printed and digital billboards or our state-of-the-art media displays located at their respective airports."

"Today's OOH is one of the most cost-effective and farthest-impacting advertising platforms with the ability to drive immersive and memorable experiences. This presents brands with a captive consumer engagement opportunity and the ability to reach millions of travelers as just a few weeks ago Transportation Security Administration (TSA) screened more than 2.46 million people through airport security checkpoints around the nation."

Back-to-school season presents a significant advertising opportunity as 68% of consumers prioritize value and savings. These budget-conscious shoppers actively seek out-of-home advertisements to find the best deals. Summer travel is at record levels, with 85% of consumers planning vacations and 79% driving to destinations. Out-of-home media, including roadside billboards and airport displays, provides brands with cost-effective access to millions of travelers. Clear Channel Outdoor operates in 28 U.S. markets with digital and printed displays positioned at major travel hubs. Recent TSA data shows record airport passenger volumes, creating captive audience opportunities for brands to deliver memorable, immersive advertising experiences during this critical shopping period.

Read at Thedrum