"Marketers' days are still filled with content creation, switching between far too many tools and balancing software and human partnerships, but AI has now entered the chat. Marketers charged with driving growth now spend a significant amount of time prompting, training, and cajoling artificial intelligence. There have been breakthroughs and AI is starting to fulfill on the long-awaited promise of turning loyal marketers into department heroes."
"Those of us who have followed the tech evangelists' preachings, taken the courses, and become devout prompt machines are all starting to realize something concerning: AI can be incredible, but its outputs all start to look the same. Feeds and content hubs across the internet are filled with similar posts with interchangeable names while the raw, human feeling of the web is being washed away."
Marketing work has shifted from Photoshop and PR meetings to juggling many tools and now interacting with AI through prompting, training, and oversight. AI delivers breakthroughs and practical efficiencies that can elevate marketers to high-impact roles. Overreliance on similar AI models produces homogenized outputs, eroding the raw human feeling online and filling feeds with interchangeable posts and cloned ads. Creative industries require distinctive human insight because formalized AI processes risk removing the spark from writing and visuals. Brands cannot differentiate if everyone uses the same models to generate content. The solution is to use AI to amplify human creativity rather than replace it.
Read at Inc
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