The 30th annual Webby Awards have announced nominees from over 13,000 entries across eight categories, including notable figures like Cardi B and Dwayne Johnson. Unique nominations include a soap made with Sydney Sweeney's bathwater. Political figures' social media teams also received recognition. Quirky marketing stunts, such as Absolut's Tabasco vodka and Duolingo's campaign featuring a faked death, reflect current trends in online creativity. Google leads with 46 nominations, followed by PBS, Apple, and Disney.
"The nominees for the 30th annual Webby Awards showcase a diverse range of stars and viral sensations, including Cardi B, Steph Curry, and Dwayne Johnson, alongside unconventional entries like a limited-edition soap made with Sydney Sweeney's bathwater."
"This year's nominations highlight a trend for quirky, viral marketing stunts, with recognitions for campaigns like Absolut's Tabasco-flavored vodka and Duolingo's faked death of its mascot owl, Duo."
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