"We're over halfway through 2025, a good time for marketers to look back on the big trends of the year thus far to help guide their planning during the crucial holiday period. With the social media and digital marketing landscape ever changing, staying up to date on how the latest development relate to user engagement can provide some much-needed direction during the key sales period."
"The implementation of AI systems, which now also includes social platform algorithms, along with a reduction in posting behavior, means that the way in which you post needs to change, because how people come across your content is not the same as it used to be. Now, people are more likely to get a Google AI summary of a topic, reducing link clicks, while more sharing activity now occurs in DMs, diluting the value of social sharing data."
"Another consideration is AI tools for advertisers, and the vast array of generative options you have for ad creation, reformatting, revising, copy editing, targeting, bidding, etc. It's worth experimenting with such, and seeing how they might be able to help with your campaigns, though you should also remain wary of overuse, especially in the creative elements, with some bands getting hit with backlash for reverting to cheaper AI tools and putting huma"
AI systems, including social platform algorithms, are changing how content is discovered and necessitate new posting strategies as user pathways shift. Google AI summaries reduce link clicks while increased private sharing in DMs dilutes social sharing metrics. Posting frequency is declining, which alters organic reach and engagement patterns. Advertisers have access to many generative AI options for ad creation, reformatting, copy editing, targeting, and bidding, making experimentation valuable. Caution is advised against overreliance on AI for creative elements, as some brands have faced backlash for using cheaper AI-generated creative.
Read at Social Media Today
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