"Adobe Firefly Creative Production for Enterprise expands the Firefly web app's ability to quickly resize and reframe thousands of assets. New enterprise-grade capabilities include a workflow builder for creating reusable production workflows; integrations with Adobe Experience Manager Assets and Frame.io to streamline asset import and export; and more than 20 generative and creative actions, including object compositing and brand checks."
"Adobe's Content Production Agent is now available in beta within GenStudio for Performance Marketing. The AI-first app helps scale production of on-brand ads, emails and other assets. The agent interprets marketing briefs and automatically generates content tailored to different channels, aligned with campaign goals and brand guidelines. Adobe Firefly Services APIs now support video reframing and object compositing, while the new Content Authenticity API (beta) embeds verifiable digital credentials to help protect brand integrity at scale."
Adobe embeds generative AI and AI agents into content production workflows to streamline experience delivery and meet high content demand. GenStudio gains expanded capabilities, including Firefly Creative Production for Enterprise that can quickly resize and reframe thousands of assets, a workflow builder for reusable production flows, integrations with Adobe Experience Manager Assets and Frame.io, and more than 20 generative actions such as object compositing and brand checks. A Content Production Agent (beta) automates on-brand ad and email creation by interpreting marketing briefs and tailoring outputs to channels and campaign goals. Firefly Services APIs add video reframing and object compositing, and a Content Authenticity API (beta) embeds verifiable digital credentials. GenStudio supports activation and optimization across advertising platforms including Amazon Ads, Innovid, Google Marketing Platform, LinkedIn, and TikTok.
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