"As people rely more and more on language models like ChatGPT and Google's Gemini for information, recommendations and purchase decisions, the deal shines a light on the increasing importance of brand visibility. Anil Chakravarthy, president of Adobe's Digital Experience Business, stated, "Brand visibility is being reshaped by generative AI, and brands that don't embrace this new opportunity risk losing relevance and revenue. With Semrush, we're unlocking GEO for marketers as a new growth channel alongside their SEO, driving more visibility, customer engagement and conversions across the ecosystem.""
"Adobe shares were down 1.73% at $318.84 at the time of publication on Wednesday, according to Benzinga Pro. The stock is trading at new 52-week lows, reflecting a challenging year with a year-to-date performance decline of approximately 28%. Adobe's sharp drop has made it a mid-sized tech company, with a market value of $135.82 billion - much smaller than giants like Google and Microsoft."
Adobe agreed to acquire Semrush for $12.00 per share in an all-cash transaction valuing Semrush at roughly $1.9 billion. Semrush provides tools for search engine optimization (SEO) and generative engine optimization (GEO), targeting marketers seeking greater brand visibility as users increasingly consult language models for information and purchase decisions. Company boards approved the deal, which is expected to close in the first half of 2026 pending regulatory approval and customary closing conditions. Adobe shares fell to new 52-week lows, down about 1.73% at $318.84, with year-to-date declines near 28% and an RSI of 36.71.
Read at Benzinga
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