"According to the announcement, one of the significant enhancements was the roll-out of new server-to-server integration capabilities in its flagship video ad server, specifically designed to enable the more streamlined Demand Tag configuration server-side, as well as the faster implementation of custom Endpoint URLs for publisher partner integrations. As Natalie Romankina, CEO of AdPlayer.Pro noted, customer feedback following the release has been remarkably positive, emphasising a noticeable reduction in page latency and a more seamless campaign targeting setup."
"The adoption of newly introduced S2S features in CTV-focused ad integrations has also enabled the AdPlayer.Pro business partners to improve video header bidding performance, delivering an average fill rate uplift of 12%, depending on campaign and market niche specifics. Another crucial platform upgrade, introduced in Q2 2025, expands passback integration capabilities beyond the traditional post-ad context. Namely, the new "Pre-launch Passback" feature enables adding a passback for display prior to video player launch with the ad."
"This recently added functionality has already shown measurable impact, particularly on the InBanner ad performance, especially across programmatic campaigns. From April to June 2025, the company also enhanced the mobile performance of its ad-enabled video player, ensuring the flawless delivery of video ads in highly dynamic in-app environments regardless of the integration type. Additionally, toward the end of Q2 2025, AdPlayer.Pro introduced new customisation features within its white label solution, broadening the range of the offered branding opportunities."
AdPlayer.Pro rolled out server-to-server integration capabilities in its flagship video ad server to streamline Demand Tag configuration server-side and accelerate custom Endpoint URL implementation for publisher integrations. Customers reported reduced page latency and simplified campaign targeting setup after the rollout. Adoption of S2S features in CTV integrations improved video header bidding performance, producing an average fill rate uplift of 12% depending on campaign and niche. The Pre-launch Passback enables adding a passback for display prior to video player launch, improving InBanner performance in programmatic campaigns. Mobile ad delivery was enhanced for dynamic in-app environments. White-label customization options were expanded to broaden branding opportunities.
#server-to-server-integration #pre-launch-passback #ctv-header-bidding #mobile-ad-delivery #white-label-customization
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