Perplexity, an AI company, is rolling out a new AI browser named Comet, designed to track users more intensely than any prior browser. CEO Aravind Srinivas emphasized that this increased tracking allows for deeply personalized, relevant ads, potentially increasing advertisement revenue. The goal is to gather extensive data even outside the app itself, mimicking strategies employed by big tech firms. Although the company states that it does not 'sell' or 'share' data as per the California Consumer Privacy Act, concerns regarding user privacy persist while the platform is in its early development stages.
We wanna get data, even outside the app to better understand you... which tells us so much more about you.
If any of the AI companies could do that, I think that could be a thing where brands could pay a lot more money to advertise there.
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