"Brands lose up to 40 percent of potential conversions to digital friction, not from broken links, but from journeys that feel broken. Mobile users bail the moment things feel clunky, when a link traps them in an app browser that won't remember their login, or makes them choose a country or language from a tiny dropdown on their phone. For years, marketers have obsessed over what happens before the click: the creative, the targeting, the timing."
"By analyzing context, device, app ownership, browser, location, and language, in milliseconds, brands can automatically route each user to the right destination. What was once static plumbing is becoming an intelligent growth engine. What smart links actually do Every intelligent link makes a series of microdecisions (often a dozen or more) in under 100 milliseconds. These choices determine which destination is most relevant to each user and how to get them there seamlessly."
Most leaders treat links as fixed, functional plumbing, a mindset that costs measurable growth. Brands lose up to 40 percent of potential conversions to digital friction from journeys that feel broken rather than from broken links. Mobile users abandon when links open app browsers that forget logins or force tiny country or language dropdowns. Marketers focus on pre-click creative and targeting, while many journeys fail at the post-click handoff. Speed matters—53 percent of users abandon after three seconds—but relevance matters equally. AI for URLs can analyze context, device, app ownership, browser, location, and language in milliseconds and route each user to the most relevant destination, making links intelligent growth engines.
Read at Inc
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