The article discusses the transformative impact of AI on business processes, highlighting a shift in decision-making, creativity, and accessibility. AI tools, like those integrated into ChatGPT for image generation, are now simplifying creative processes and empowering users without technical backgrounds. The normalization of AI in marketing signifies a crucial change, emphasizing the need for marketers to adapt to this new pace and recognize that underestimating AI's role might lead to missed opportunities. Speed is becoming pivotal, driving a non-linear and collaborative approach to creativity.
The pace of AI innovation is breakneck, not just speeding up workflow but also transforming participation in creative processes, lowering barriers to entry significantly.
OpenAI's rollout of image generation in ChatGPT lowers the barrier for creative contribution, allowing half a billion users to generate visuals effortlessly.
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