Are Tech giants killing cold outreach?

"Apple's new feature, "Ask Reason for Calling," is a game changer. It effectively turns cold calling into another form of messaging. No more dynamism, no element of surprise, no offhandedness. Human touch is at the core of sales, but how can that element still exist if interaction is reduced to reading a few short phrases? The magic of cold calling was always the surprise factor."

"The magic of cold calling was always the surprise factor. No expectations for the person answering, no prior knowledge of who is calling or what the subject is, and no immediate cues such as where the caller is from, their accent, or how they pitch. Does this feature mean that all the books and courses salespeople take to understand psychology, master tone, and capture attention are becoming worthless?"

"Google has announced a new AI inbox tool that offers personalized summaries of received emails and to-do items. What does this mean? As soon as a decision-maker notices that you are trying to sell something out of the blue, your email may be ignored, deleted, or your sequence may receive the old-fashioned "unsubscribe." This feature is not surprising, as Google has been tightening regulations around bulk and cold emails for some time."

Apple's "Ask Reason for Calling" forces callers to state purpose upfront, converting cold calls into short, pre-framed messages and removing surprise and nuanced human signals. Google's AI inbox will summarize emails and tasks, making unsolicited outreach easier to ignore, delete, or unsubscribe from. Tightened email regulations and smarter inbox features push sales teams toward more extreme outreach tactics. B2B email, Gmail, and LinkedIn are shifting toward feed-like, distraction-driven experiences that reduce attention and content quality. Sales professionals face increased challenges maintaining trust and meaningful engagement with decision-makers amid these platform changes.

Read at TNW | Tech