Nominations for the 2025 Marketing Leaders award by HousingWire are open until April 30. This award recognizes exceptional marketing executives in the housing sector, reflecting on their influence on brand growth and strategy. The article includes insights from past award winners like Sara Holtz and Bridget McKinley, who emphasize the importance of authenticity and innovation in marketing. They encourage future marketers to recognize the positive impact of their work in helping clients achieve significant financial decisions and aspirations, underscoring marketing’s role in shaping lives and communities.
In an industry as close-knit as ours, it's critical for brands to be both authentic and innovative. I call this Authenovative Marketing.
From our broker partners who are small business owners contributing to their local communities to their individual borrowers...our role at the end of the day is helping others turn dreams into opened doors.
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