"AI adoption is already widespread among B2B marketers. In fact, 95% are using AI-powered tools in some capacity, according to Content Marketing Institute, though most applications remain experimental, like generating marketing copy (used by 89%) and creative assets such as images and video (53%). Meanwhile, AI is reshaping how buyers discover vendors. 80% of global B2B tech industry buyers use generative AI as much as traditional search when researching vendors, with 47% using it specifically for market research and discovery, according to Responsive."
"Use this Chart: Drop this in your 2026 planning deck to benchmark your AI investment against industry priorities. Show leadership that nearly half of B2B marketers are choosing AI tools as a top-three focus-12 points ahead of the next priority."
45% of B2B marketers worldwide plan to prioritize investment in AI-powered marketing tools for 2026. AI adoption is already widespread, with 95% of B2B marketers using AI-powered tools in some capacity. Many current applications remain experimental, with 89% using AI to generate marketing copy and 53% using AI for creative assets such as images and video. Generative AI is reshaping vendor discovery; 80% of global B2B tech buyers use generative AI as much as traditional search when researching vendors, and 47% use it specifically for market research and discovery. Benchmark AI investment against these industry priorities.
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