Breaking free from data prison with a roadmap to unified customer insights | MarTech

"You aren't short on data; you're surrounded by it. But when that data is trapped in disconnected systems and conflicting dashboards, it feels less like an asset and more like a "data prison." We know the frustration of having plenty of information but limited ability to turn it into trusted action. The upcoming March 4th MarTech Conference session, "Break out of data prison with a strategy to end the silos," addresses this head-on."

"Moderated by Cyndi Greenglass, president of Livingston Strategies, this panel features leaders who have been in the trenches: Dan Dipiazzo, chief marketing and experience officer, Georgia Aquarium. Zack Wenthe, director of product marketing and customer data evangelist, Tealium. AnnMarie Wills, CEO, Leverage Lab LLC. They'll share how to navigate data architecture and governance without losing your mind, and how to ensure your AI investments are actually fed the high-quality data they need to perform."

"What we'll tackle together: Practical steps to integrate customer data across your existing systems. Reliable ways to improve data quality, freshness, and trustworthiness. How to align marketing, IT, and analytics teams around shared goals. If you're ready to move from fragmented systems to a high-trust data foundation, this session offers the actionable strategies you need to lead the way. View the agenda and register for the March 2026 Martech Conference. Fuel up with free marketing insights."

Organizations often have abundant but disconnected data, creating a 'data prison' that prevents trusted action. Data silos slow operations and erode the trust built with customers and colleagues. Ending silos requires a unified ecosystem, practical integration steps for existing systems, and governance that preserves data quality, freshness, and trustworthiness. Aligning marketing, IT, and analytics teams around shared goals enables coordinated decision-making and supports AI investments. Real-world leaders from Georgia Aquarium, Tealium, and Leverage Lab offer guidance on data architecture, governance, and feeding AI with high-quality inputs. Conference attendees can register for the March 4, 2026 MarTech Conference for actionable strategies.

Read at MarTech