"It has been an amazing experience to be a part of LVMH for the last seven years where I've had the opportunity to learn so much from Jonathan Anderson, from Pascale Lepoivre and from Sidney Toledano as well as others within the group,"
"Loewe's journey from a niche Spanish luxury fashion brand to an internationally established house has been a privilege to be a part of."
"worked at the intersection of luxury, creativity and technology, building Loewe into one of the most culturally relevant brands amongst Gen Z in the world."
"Our vision is to create the most loved tech company for the next generation, and there's nobody better placed than Charlie to help Nothing redefine what's possible in consumer technology,"
Charlie Smith will join London-based smartphone maker Nothing in January to oversee global brand, image, marketing, communications and store design, reporting to cofounder and CEO Carl Pei. Smith previously served as chief marketing and communications officer at Loewe and managed collaborations with Studio Ghibli, On Running and Suna Fujita, developed Loewe's TikTok strategy, and orchestrated celebrity partnerships. Pei praised Smith for operating at the intersection of luxury, creativity and technology and for building Loewe cultural relevance among Gen Z. Nothing was founded in 2020, recently raised $200 million in Series C funding, and markets smartphones, smartwatches and audio products.
Read at WWD
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