A Higher Visibility survey of 1,500 U.S. users shows Google’s share of general information searches fell from 73% in February to 66.9% in August. ChatGPT use nearly tripled from 4.1% to 12.5%, and daily use of AI tools rose from 14% to about 29%. Platform switching increased, with 35% of respondents changing how they search. Younger users are combining TikTok, Instagram and ChatGPT in their search habits. AI use in local search doubled to 10%. SEO and local search strategies must expand to ensure visibility across multiple AI platforms in addition to Google.
Google's role in everyday information seeking is shrinking, while AI tools - particularly ChatGPT - are quickly gaining ground. That's according to a new Higher Visibility survey of 1,500 U.S. users. By the numbers. Google's share of general information searches fell from 73% in February to 66.9% in August. Other survey findings: ChatGPT use nearly tripled, from 4.1% to 12.5% of respondents. Daily AI tool use doubled, from 14% to 29%.
Mainstream adoption of, and experimentation with, AI tools is accelerating. The number of people using AI tools daily increased from 14% to 29.2%. Meanwhile, "never" users dropped from 28% to 16%. AI tools are reshaping how users discover, compare, and consume information. Search behavior is fractured, which means SEOs cannot rely on Google Search alone (though, to be clear, SEO for Google remains as critical as ever). Therefore, SEO/GEO strategies now must account for visibility across multiple AI platforms.
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