In April 2025, ChatGPT's referral traffic to news and media sites surged to 83% of its total outbound traffic, up from 64% in January. This spike contributed to a total of 243.8 million visits to 250 news and media outlets, marking a 98% increase since January. Noteworthy gains were observed by BBC, Fox News, and The Independent, while others like CNN and Mumsnet experienced declines. Overall web visits to ChatGPT also surged, indicating not only a rising user base but a significant alignment with content-driven sites.
Referral traffic from ChatGPT continues to grow this year, showing a significant increase in visits to news and media sites, indicating a trend towards more reliable content.
Some sites saw huge jumps in referral traffic from ChatGPT in April, with BBC leading the rise, while others like CNN faced notable declines in visits.
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