""Which creative is performing best with Gen Z?""
""Which channels are driving the most sales in the Northeast?""
""We're focused on giving teams the kind of data access they've always wanted, which is direct, intuitive, and actionable in the moment," said Oz Etzioni, CEO and co-founder at Clinch."
""As agentic marketing frontrunners, we're always looking to partner with technology providers who can match our level of ambition and innovation," said Michael Ossendrijver, global chief solutions officer at Incubeta."
Clinch enhanced its AI Copilot with new AI data agents that let advertisers explore campaign data conversationally and generate visual reports using natural language. The agents deliver tailored dashboards and instant insights in response to questions about creative performance, audience segments, and geographic channel effects. A specialised KPI analysis and diagnostics agent identifies performance drivers and trend anomalies across multiple dimensions to enable real-time optimisations and data-driven decisions. The agents synthesise performance across campaigns to provide unified views across brands, markets, and business units, supporting agencies and teams managing many advertisers or channels without requiring extra analyst resources.
#ai-data-agents #conversational-analytics #marketing-campaign-optimization #cross-campaign-reporting
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