Design can make you feel things
Briefly

Lyse Martel, a CMF designer in Berlin, emphasizes the importance of design in fostering emotional connections, especially with the rise of AI. Her role involves crafting products that not only look and feel good but also promote wellbeing and sustainability. As global challenges mount regarding sustainability, Martel believes that the CMF field must adapt, incorporating circular design principles that enhance the emotional connections between consumers and products. Through her work, she aims to innovate materials and strategies that reflect these evolving consumer needs.
Design has the potential to profoundly impact how individuals feel and communicate, particularly in an era increasingly defined by AI and automation. My role emphasizes this emotional connection.
Circular design urges us to rethink product lifecycles, emphasizing sustainability and emotional connection with materials, prompting a necessary evolution in how we approach CMF.
Read at Fast Company
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