"Buffer is a social media productivity tool for creators, small businesses, freelancers, and agencies. A place to schedule posts, manage comments, and track performance across Instagram, LinkedIn, Threads, Bluesky, Facebook, X, TikTok, YouTube, Mastodon, and Google Business Profiles without getting sucked into the feed. Most social media tools are built for brands with big budgets and dedicated teams. We build for everyone else: the creator just starting out, the small business owner doing everything themselves, the freelancer building a personal brand between client work,"
"and the agency managing multiple clients without the enterprise price tag. In 2025, we shipped a lot. A unified inbox for comments. Bulk scheduling. Expanded LinkedIn analytics. A redesigned iOS app. Dark mode (finally). Some of it was big and obvious, and a lot of it was small and quietly useful. Here's the full rundown. Community The biggest thing we built was Community, a unified inbox for comments across Threads, LinkedIn, Bluesky, Instagram, Facebook, and X. The idea came from watching how creators actually work. Most"
"people post something, close the app, and then forget to check back. Comments and notifications go unanswered, and the algorithm notices. Community puts all your comments in one place, with filters and notifications so nothing slips through. You can reply faster, and even turn good comment exchanges into new posts. It's the "don't post and ghost" feature we'd been wanting to build for a while."
Buffer enables creators, small businesses, freelancers, and agencies to schedule posts, manage comments, and track performance across major social platforms without getting lost in feeds. In 2025, Buffer released several updates including Community (a unified inbox for comments), bulk scheduling, expanded LinkedIn analytics, a redesigned iOS app, and dark mode. Community centralizes comments with filters and notifications so replies are faster and conversations can become new posts. Composer improvements added LinkedIn Mentions, Threads location and topic tags, Instagram Alt Text for accessibility, and Facebook First Comment scheduling. The Hashtag Manager was moved.
Read at Buffer: All-you-need social media toolkit for small businesses
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