"Google officially announced the rollout of the December 2025 core update on Thursday at around 12:25 pm ET. This core update is expected to take about 3 weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites." This is the third core update of 2025, we also had a spam update in 2025, and that is it so far for 2025."
"I'll be honest, I was beginning to think we wouldn't get a core update again this year and maybe in the future - like Google would not confirm them in the future. I mean, Google did promise us more core updates, more often and that didn't happen but hey, we at least got Google to confirm this one. Google did tell us more core updates will come and it did."
Google launched the December 2025 broad core update on December 11, 2025 at about 12:25 pm ET with a rollout expected to take roughly three weeks. The update is global, impacts all regions and languages, and evaluates all types of content. The update is not a penalty and aims to promote and reward higher-quality, relevant, and satisfying pages for searchers. Core updates influence Discover, featured snippets, and other search features. Sites affected should review and improve content following Google's core update guidance to recover. This is the third core update of 2025, following March and June core updates and an August 2025 spam update.
Read at Search Engine Roundtable
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