Google is facing a £25bn legal claim in the UK for purportedly abusing its dominant position in the online search advertising market. The lawsuit, filed in the Competition Appeal Tribunal, alleges that Google's exclusive agreements with phone manufacturers and network operators have suppressed competition and inflated costs for UK advertisers over the last decade. Led by Roger Kaye KC, the case seeks compensation for an estimated 500,000 to 1.5 million advertisers who used Google ads since 2011, aiming to restore competition against Google’s market behavior. The firm is already under growing global regulatory scrutiny for its practices.
Google is facing a £25bn legal claim in the UK for alleged abuse of its dominant position in online search advertising, driving up prices for advertisers.
The lawsuit claims Google's agreements with phone manufacturers and network operators limited competition and led to excessive search advertising costs, affecting thousands of UK advertisers.
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