Alphabet, Google's parent company, is facing a £5 billion class action in the UK, initiated by Or Brook, a competition law professor. The lawsuit asserts that Google abused its dominant market position to eliminate competition in the search and advertising sectors. It alleges that Google compelled phone manufacturers to preinstall its applications, leading to inflated advertising costs, and highlights that Alphabet earned £14 billion from search ads in 2023. This legal move aims to hold Google accountable for its practices and seek restitution for UK advertisers affected since 2011.
Google's parent company Alphabet is facing a class action in the UK seeking £5 billion in damages over claims of anticompetitive behaviour towards British advertisers.
The suit claims that Google used its dominant position to exclude competitors from search and search advertising markets, forcing manufacturers to preinstall its services.
The class action alleges that Alphabet earned £14 billion in search advertisements in 2023 and seeks to compensate companies that purchased Google ads since 2011.
Or Brook stated, 'This class action is about holding Google accountable for its unlawful practices and seeking compensation on behalf of UK advertisers.'
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