In the last year, Alphabet has faced antitrust challenges and increasing competition from AI applications like ChatGPT, resulting in a predicted 25% decline in search engine usage. This poses a significant risk to Google's established search business, which is critical for revenue. To address this threat, Alphabet is significantly ramping up its investment in AI infrastructure, increasing from $52.5 billion in 2024 to a projected $75 billion in 2025. Alphabet aims to leverage proprietary technology like Tensor Processing Units to combat the rise of AI competitors and protect its market share.
Alphabet's market share in search engines has dipped below 90%, indicating a critical challenge as AI usage grows exponentially, threatening its dominance.
Alphabet is poised to invest significantly in AI infrastructure, with plans to increase its expenditures from $52.5 billion to $75 billion by 2025, showcasing its commitment.
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