How companies can use AI to tell their brand stories and attract talent

"Before applying for a position, job seekers often want to know factors beyond the role's responsibilities, like a company's values, employee experience, and growth opportunities. Like many areas of the workforce, artificial intelligence can help with this. Brand image "sets the tone for how people view your company long before they ever interact with you," she adds. It gives job candidates "clarity, confidence, and a sense of direction" about whether an organization is a good fit."

""AI can make it easier for companies to understand how they're being perceived and where they need to improve," says Victoria Bracco, CEO of Encore Media Agency and cofounder of the Strategic Executive Alliance, a business consulting firm. Human resources leaders also see value in AI for talent acquisition. For instance, some companies, including Unilever and L'Oreal, use AI chatbots to answer job applicants' questions and provide personalized responses based on their preferences and skills."

Job seekers often evaluate a company's values, employee experience, and growth opportunities before applying. Brand image sets the tone for how people view a company long before any interaction and gives candidates clarity, confidence, and a sense of direction about fit. AI can help companies understand how they are perceived and identify areas for improvement. AI can mine social media, online reviews, and internal feedback to uncover customer and employee sentiment. AI tools can track metrics such as employee sentiment. Human resources teams deploy AI chatbots at firms like Unilever and L'Oreal to answer applicants and provide personalized responses. AI enables data-driven storytelling to attract talent.

Read at Business Insider