How to react if a client pauses your marketing services

"If your client pauses your services, it could mean that they're facing financial difficulty and by offering further collaboration, could potentially help the business - in the end, we're all going through this together. In terms of maintaining your relationship your team could offer consultancy at no extra cost."

"A large majority of businesses are offering their services at discounted rates or even for free during this difficult time. Google have rolled out ads credits to help small and medium-sized businesses and Moz have released free access to their training academy."

"Productcaster enables discounted cost per clicks (CPC) on all Google shopping spend, which can help you achieve the best possible start when we regain stability. We're also giving the opportunity to demo our new marketing technology platform, Bosco, for free using smart machine learning."

During periods of economic uncertainty, businesses may pause marketing services due to financial constraints. Rather than losing these client relationships, service providers should adopt a supportive approach by offering free consultancy, strategic planning assistance, and recommendations. Many companies are providing discounted or complimentary services to help businesses navigate difficult times. This includes offering discounted cost-per-click rates through comparison shopping services and free access to marketing technology platforms with machine learning capabilities. Being accommodating means identifying alternative services beyond standard offerings, such as recruitment support or operational assistance, to help clients maintain productivity despite reduced capacity. This collaborative approach strengthens relationships and positions providers favorably for when business stability returns.

Read at Thedrum