In April 2024, Yahoo acquired Artifact, an AI-driven news recommendation tool co-founded by Instagram's Mike Krieger and Kevin Systrom. This acquisition integrates Artifact's technology into Yahoo's revamped news app, allowing for improved content curation tailored to individual user preferences. During a podcast interview, Yahoo CEO Jim Lanzone explained that the decision to acquire Artifact stemmed from its effective algorithm for sourcing quality content. This move aligns with Yahoo's strategy of maintaining its status as the leading news publication in the U.S. by optimizing user engagement through personalized news delivery.
The acquisition of Artifact was a strategic move to enhance Yahoo's news app, utilizing AI to deliver personalized content effectively.
Yahoo's approach focuses on aggregating diverse sources and using AI algorithms to tailor news feeds, ensuring users receive the most relevant updates.
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