Daydream, a new startup in AI fashion shopping, aims to overhaul the outdated and impersonal landscape of online fashion e-commerce. Despite significant financial investments in the sector, the shopping experience remains cumbersome and less intuitive, leading to high return rates and environmental waste. Co-founded by retail-tech veterans Julie Bornstein and team, Daydream is leveraging $50 million in funding to develop a new platform that reimagines how fashion is discovered online, shifting from traditional interfaces to a user-centered approach that utilizes agentic AI for personalization and sustainability.
Despite billions in investments, fashion e-commerce remains impersonal and wasteful. Daydream aims to revolutionize this with agentic AI for a personalized shopping experience.
The existing online fashion shopping experience is outdated, relying on broken interfaces that do not reflect how consumers think or shop, leading to high return rates.
Daydream co-founders bring extensive industry knowledge from companies like Amazon and Pinterest, focusing on reinventing digital fashion discovery powered by AI technology.
With a $50 million funding backing, Daydream intends to create a more sustainable and engaging approach to online shopping, prioritizing user-friendly AI implementations.
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